<p class=""><br>At TRENDii, we’re busy building products that help brands, publishers and consumers tap into the one of the fastest growing trends in marketing - <strong>contextual advertising for ecommerce</strong>.</p><p class="">This piece dives into 4 key reasons why contextual advertising is a winning play, and how TRENDii can help you, as a brand or publisher, stay ahead of the curve!&nbsp;</p><p class=""><strong><br>AI is enabling new ways to advertise, not possible before</strong></p><p class="">Artificial intelligence (AI) is having a moment in the sun right now. Largely thanks to ChatGPT and other generative AI tools capturing a lot of attention. But it’s the advertising use cases we love.&nbsp;</p><p class="">AI enables a completely new and better way to serve advertising. For example, TRENDii’s computer vision technology analyses content, looks up a database of products and then instantly returns the most relevant products, as ads next to content. This experience is just not possible without AI.</p><p class=""><strong>Privacy changes are reducing the performance of digital advertising</strong></p><p class="">As is widely known, the ability to use cookies and personable identifiable data (PID) is waning due to global privacy law changes, and companies like Apple putting more restrictions on their users personal data. You can read this helpful article to catch-up on the latest.&nbsp;</p><p class="">As the effectiveness of advertising channels that rely on consumer’s personal and behavioural data wanes, TRENDii serves as the perfect, scalable and future-proof solution, as it does not rely on cookies or PID.&nbsp; </p><p class=""><strong><br>Contextual advertising can collapse the funnel, faster than other forms of advertising&nbsp;</strong></p><p class="">Contextual advertising targets users based on the context of the content they are consuming. This captures the user at the moment of inspiration, so when they engage they are more likely to be further down the funnel than other forms of advertising.</p><p class="">In practice, TRENDii can quickly take a consumer from the point of inspiration (e.g. discovering a new dress which has been matched to a celebrity look); to consideration (e.g. clicking on the product); to purchase instantly.</p><p class=""><strong><br>Boring ads (out of context) don’t benefit consumers, retailers and publishers</strong></p><p class="">Generally speaking:</p><ul data-rte-list="default"><li><p class=""><span>Consumers</span> understand that ads are part of the free internet. However, they ignore ads that aren’t capturing their attention;&nbsp;</p></li><li><p class=""><span>Retailers</span> just want results that are achieved in a way that protects their brand; and&nbsp;&nbsp;</p></li><li><p class=""><span>Publishers</span> just want ads that drive a fair share of the value they create and create a positive viewing experience.</p></li></ul><p class="">TRENDii enables ALL of this through inspirational ads (that consumers love!), strong results that deliver new traffic, customers and sales (that retailers love!), and super relevant ads and revenue sharing (that publishers love!).&nbsp;</p><p class=""><strong>Our final thought for retailers and publishers<br></strong>How can you show a more relevant ad to audiences that drives results?&nbsp;</p><p class="">How can you generate NEW revenue from your current content?</p><p class="">Start using TRENDii to advertise and monetise your content today!</p><p class=""><span data-text-attribute-id="cb974cf6-92ec-41a0-90bd-e2f9b878570e" class="sqsrte-text-highlight"><a href="https://trendii-1.hubspotpagebuilder.com/trendii-book-demo">Book a demo here.&nbsp;</a></span><a href="https://trendii-1.hubspotpagebuilder.com/trendii-book-demo"><br></a></p>

TRENDii, building the future of contextual advertising for ecommerce

<p class="">Customer acquisition. Customer retention. Revenue. Three terms that every marketer is very familiar with in the hopes that their efforts can continuously grow them. But in the <a href="https://business.trendii.com/news/The-Era-of-the-Soft-Sell-Is-Here-and-We%E2%80%99re-All-For-It"><span>era of the soft sell</span></a>, where <a href="https://business.trendii.com/news/Shoppable-Ads--Why-Consumers-Love-Them"><span>shoppable ads</span></a> and <a href="https://business.trendii.com/news/Generational-Marketing-Is-Opening-the-Door-to-Success"><span>generational marketing</span></a> are key drivers of success, there’s more to “selling” than meets the eye.</p><p class="">Enter AI or artificial intelligence, a buzzword that has been thrown around the advertising industry lots in the last few years and is making waves in tech. In fact, as of 2022, the global AI market is <a href="https://explodingtopics.com/blog/ai-statistics"><span>valued at over $136 billion</span></a>.&nbsp;</p><p class="">But what does it mean and how is it actually helping publishers, marketers, and brands enhance their businesses and skyrocket their sales?</p><h1>What is AI?</h1><p class="">Artificial intelligence is machine-demonstrated intelligence. It’s the ability for machines to be able to simulate human intelligence, skills, and traits; and perform tasks that otherwise would be performed by people. AI is all about efficiency, and efficiency is key when it comes to marketing, advertising, or selling your products. It is also key when it comes to the customer journey, their experience, and the support you provide them with.</p><p class="">AI is all around us. It’s anything from voice assistants and smart speakers, to customer service bots, automated emails, and the ‘recommended for you’ section on Netflix. Nowadays, they even have AI lip readers, which are <a href="https://explodingtopics.com/blog/ai-statistics#businesses-ai-adoption"><span>supposedly more accurate</span></a> than human lip readers.</p><h1>Benefits of AI for sales</h1><p class="">According to the <a href="https://hbr.org/2016/06/why-salespeople-need-to-develop-machine-intelligence"><span>Harvard Business Review</span></a>, the use of AI increases leads by as much as 50% and reduces costs by up to 60%. But why?</p><h2>It cuts call times</h2><p class="">The Harvard Business Review also says that <a href="https://explodingtopics.com/blog/ai-statistics#ai-in-marketing"><span>AI reduces call times by 60%</span></a>. Not only is that a win for your sales representatives who are probably up to their necks in calls, but it also helps satisfy your customers by getting their needs met faster.&nbsp;</p><h3>Less calls = more efficiency in the workplace</h3><p class="">One of the most resource-consuming aspects of running a B2C business is keeping up with your customer support. How do less calls drive business efficiency? By alleviating the load on your representatives by answering basic customer queries and resolving simple issues. This gives them more time to spend on other work tasks.</p><p class=""><br></p><p class="">That’s why some of the world’s biggest retail and CPG companies are tapping into the power of <a href="https://www.bigcommerce.com.au/blog/conversational-commerce/"><span>conversational commerce</span></a> – via the use of chatbots – to increase customer loyalty, win new customers, and drive sales through the roof. And with tools like <a href="https://www.ultimate.ai/blog/ai-automation/how-nlp-text-based-chatbots-work"><span>natural language processing</span></a> and <a href="https://cloud.google.com/solutions/contact-center"><span>Google Cloud’s Contact Centre AI</span></a>, today’s customer support chatbots are humanised, authentic, and priceless.</p><h2>It provides accurate recommendations</h2><p class="">Data that to us appears unstructured, siloed, and unusable, is interpretable by AI algorithms that can read it, organise it, extract useful insights from it, and then leverage the insights to accurately recommend products to your customers.&nbsp;</p><p class="">In a time where hyper-personalisation is not only appreciated, but expected by your customers, relevant recommendations could be what stands between you and a sale.</p><h2>It improves the advertising experience for your customers</h2><p class="">There’s no denying that <a href="https://business.trendii.com/news/Customer-Experience--Why-It-Matters-Now-More-Than-Ever"><span>the customer experience matters</span></a> more now than it ever has, which is why a smooth, seamless, and non-intrusive advertising experience is the key to success. And AI helps by making your advertising smarter.</p><p class="">Over the last decade, marketers have begun to see just how powerful marketing can be when <a href="https://contentmarketinginstitute.com/2017/08/marketers-use-artificial-intelligence/"><span>combined with intelligent, data-reliant systems</span></a>. Now, AI is effectively used to create more tailored advertisements; ads that target the right customers at the right time, without infringing on their privacy and while saving you money. It’s clear: the future of marketing is contextual, targeted and predictive.&nbsp;</p><h1>Are you using AI to skyrocket your sales?</h1><p class="">Introducing <a href="https://business.trendii.com/brands-retailers/advertising"><span>TRENDii Ads</span></a>: your AI-powered contextual advertising partner that helps you get your products in front of consumers at the exact moment they are inspired to shop; driving higher-value customers who are shopping by inspiration.&nbsp;</p><p class="">It leverages the power of artificial intelligence, content and context to promote your products; and leaves behind outdated and ineffective advertising methods.</p><p class="">Want to learn more about how our AI-driven ads can skyrocket your sales? <span>Contact TRENDii Founder, Aaron Woolf</span> for a risk-free trial, or head to <a href="https://business.trendii.com/shoppable-ads"><span>our website</span></a>.</p><p data-rte-preserve-empty="true" class=""></p>

Let’s Talk About AI and How It’s Skyrocketing Sales

<p class="">There’s no denying that <a href="https://business.trendii.com/news-detail/Machine-Learning--How-It-Optimises-Your-Customers'-Experience-"><span>automation machine learning improves the customer experience</span></a>; and with the future of advertising looking contextual, targeted, and predictive, there’s a reason why artificial intelligence is paving the way.&nbsp;</p><p class="">Ultimately, advertisers want to create effective ads that target the right customers at the right time; and in today’s world, these ads need to be consumer privacy-friendly, while also saving you money and creating a smoother customer experience. But why is AI the way to achieve all this? Let’s break it down.</p>


&nbsp;

<h3>What is artificial intelligence?</h3><p class="">Artificial intelligence is machine-demonstrated intelligence. It’s the ability for machines to be able to simulate human intelligence, skills, and traits; and perform tasks that otherwise would be performed by people.</p><h3>How is AI changing the eCommerce game?</h3><h4>Automated customer support</h4><p class="">One of the most resource-consuming aspects of running a B2C business is keeping up with your customer support. Fortunately, this is something that AI is becoming more and more adept at mitigating; with tools like <a href="https://www.ultimate.ai/blog/ai-automation/how-nlp-text-based-chatbots-work"><span>natural language processing</span></a> and <a href="https://cloud.google.com/solutions/contact-center"><span>Google Cloud’s Contact Centre AI</span></a> making customer support chatbots essential, authentic, and priceless.</p><p class="">We know; “chatbot” seems like such a robotic way to support your customers. But what if we told you that some of the world’s biggest retail and CPG companies are tapping into the power of <a href="https://www.bigcommerce.com.au/blog/conversational-commerce/"><span>conversational commerce</span></a> – via the use of chatbots – to increase customer loyalty, win new customers, and drive sales through the roof?&nbsp;</p><p class="">Besides alleviating the load on your representatives by answering basic customer queries and resolving simple issues, AI-powered chatbots evolve with time. As machine learning gets introduced to these systems, chatbots can go as far as learning from customer interactions, anticipating their problems, and eventually successfully answering a much broader range of customer concerns, without the need for human interference. </p>


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<h4> Product recommendations</h4><p class="">The holy grail of artificial intelligence for eCommerce, product recommendations is a surefire way to acquire and retain your customers. Not only do product recommendations ensure a seamless, relevant and tailored customer experience, it also ups your sales. In fact, personalised product recommendations for online shoppers are <a href="https://medium.com/@Countants/how-artificial-intelligence-is-transforming-the-e-commerce-industry-countants-scalable-custom-73ae06836d35"><span>increasing conversion rates by 915% and average order values by 3%</span></a>.</p><h4>Hyper-personalisation</h4><p class="">Personalisation has long been a staple of the online customer experience. Ads, suggestions, and even designs are all made to tailor and target specific segments of your customer base; because at the end of the day people want advertising experiences that are relevant to them.&nbsp;</p><p class="">AI has taken this to the next level and is only getting more impressive. Data that, to us, appears unstructured is interpretable to AI algorithms, allowing them to form suggestions and come up with even deeper insights.&nbsp;</p><p class="">What does the future hold for AI? It’s recognising a customer as soon as they enter your store—brick-and-mortar or digital—and aiming to provide them with the most personalised experience they can get, connecting them with your product as quickly and efficiently as possible.&nbsp;</p><h3>Ready to level up your advertising with AI?</h3><p class=""><a href="https://business.trendii.com/brands-retailers/advertising"><span>TRENDii Ads</span></a> is an AI-powered contextual commerce solution that offers a new way for brands and publishers to target consumers at the moment that they are most inspired to shop; leveraging the power of artificial intelligence, content and context to promote their products; and leaving behind outdated and ineffective advertising methods.</p><p class=""><br><a href="mailto:aaron@trendii.com"><span>Contact TRENDii Founder, Aaron Woolf</span></a> for a risk-free trial, or head to <a href="https://business.trendii.com/brands-retailers/advertising"><span>our website</span></a> to learn more.</p>

How AI Is Changing the Future of Ecommerce

<p class="">As a publisher, you know your audience loves to shop; so you create content, marketing collateral and advertisements for this very reason. But if we know anything about digital advertising today, it’s that <a href="https://business.trendii.com/news/Why-Context-Is-the-Backbone-of-Digital-Advertising-in-2021"><span>it’s all about context</span></a> and timing. Grabbing your audience’s attention at the exact moment when they are inspired to shop, makes all the difference. So how can you leverage timing and content to meet your ROIs and boost that revenue?</p><p class="">The answer is simple: contextual advertising; and TRENDii’s industry-changing tech solutions—in the form of TRENDii Ads and the TRENDii SDK plugin—have allowed publishers to leverage it.</p>


&nbsp;

<h4>How it works</h4><p class="">Shopping by inspiration can be difficult for consumers. TRENDii Ads meet the growing need for impactful advertising solutions in a cookie-free digital world that is placing more importance on user data privacy than ever before.&nbsp;</p><p class="">To complement this, TRENDii’s Shopping Ads SDK uses real-time data to feed ads dynamic content that is contextually relevant to the content on the webpage. Together, they leverage real-time data and context to automate the whole process, making it very easy for your consumers to shop, whilst earning you revenue from your impressions.</p><p class="">The best part? You don’t have to lift a finger. TRENDii goes to work instantly, finding matching branded products to your content and instantly creating ads to monetise it.</p><h4>How it looks</h4><p class="">TRENDii creates dynamic and contextual advertising that is relevant to consumers, due to their native nature. These ads are not only native, they are customisable, and can appear differently in each situation. TRENDii Ads can sit as a ‘shop the look’ product carousel by images, an in-image ad, a product tagging ad, a native product discovery placement, or in any other way you choose.</p>


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<h3>Why is it better than traditional advertising?</h3><p class=""><a href="https://business.trendii.com/news-detail/Contextual-Advertising--Why-It%E2%80%99s-the-Future-of-Retail-Marketing"><span>Contextual advertising</span></a> is the future of advertising. Here’s why.&nbsp;</p><h4>You save time and money</h4><p class="">TRENDii automates the whole product tagging process, finding similar products for all content that sit at different price points and suit different shopper budgets.</p><h4>You increase your revenue</h4><p class="">Premium native placements are much more cost effective than traditional forms of advertising; and because they deliver incredible performance for brands, brands can afford to pay more.</p><h4>You provide a great CX, while respecting privacy</h4><p class="">Consumers don’t like irrelevant and intrusive advertising. In fact, consumer pushback has driven to <a href="https://business.trendii.com/news/Why-user-privacy-should-be-a-top-priority-for-eCommerce-businesses"><span>global privacy changes</span></a> and the imminent <a href="https://business.trendii.com/news-detail/Third-Party-Cookies--What-the-Phase-Out-Means-for-eCommerce-Brands"><span>death of the cookie</span></a>. TRENDii ensures you put the consumer first and respect their values; while giving them an enjoyable and relevant advertising experience.</p><h4>You can make more content because you know it works</h4><p class="">TRENDii has your back. By turning your content into effective, instant shoppable experiences for your audience, you know that your investment in content is well worth it.</p><h4>Keep your leads close</h4><p class="">Your audience can now stay within your ecosystem to shop, instead of leaving to search for products, or switching to social media.</p><h3>How can you leverage contextual advertising?</h3><p class="">If you’re a publisher looking to turn your content into revenue by targeting the impressionable consumer, we’ve got just the thing. <a href="https://business.trendii.com/publishers"><span>TRENDii’s contextual advertising solution</span></a> leverages context to turn your content into an instant shopping experience for your audience. It’s how publishers worldwide are targeting consumers at the moment that they are most inspired to shop.</p><p class=""><br><a href="mailto:aaron@trendii.com"><span>Contact TRENDii Founder, Aaron Woolf</span></a>, today to discuss how TRENDii can help you – or head to <a href="https://business.trendii.com/publishers"><span>our website</span></a> to learn more.</p>

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